Powder Power – Safe and Ethical Performance


xciting news! Beautycounter is launching a new line of powder cosmetics and I wanted to go through the details for you! As you probably know, I am a consultant with Beautycounter and I’ve been using the products for the last two years. Let me tell you, these products just keep getting better and better! Beautycounter’s Head of Product Development is Xavier Ormancey, a Paris beauty alum who joined Beautycounter in 2016. He and Beautycounter’s Head of Innovation and red carpet makeup artist, Christy Coleman, to really push the exciting product development and innovation that we see coming out of Beautycounter right now. The new powders will replace the existing eyeshadows, blushes, and bronzers and have been completely reformulated. These new powders have the 4 P’s:

Payoff – These are artist grade pigments that promise one-swipe full color intensity
Precision – The powder is triple milled to a precise particle size for a silky-smooth texture
Performance – The formula contains “butterpowder” which is a natural binding ingredient that helps the powders attach to skin and stay on all day
Purity – Each batch of powder cosmetics is tested for heavy metals

These powders also have to meet Beautycounter’s stringent safety and ethics standards, starting with the 1500 ingredient “Never List”. In addition, as a BCorp, Beautycounter must meet rigorous standards of social and environmental performance, accountability, and transparency. This is where the idea of voting with your dollars comes into play, when you choose to support companies who uphold these safety and ethics standards you are pushing forward Beautycounter’s mission to get safer products into the hands of everyone.

All of these new powders are vegan, gluten-free, unscented, made in the USA, and the compacts are made of FSC-certified paper. Beautycounter currently uses 18 colorants in their cosmetics, 10 of which are “naturally-derived” and 8 of which are “synthetic” colorants. There are three common ingredient issues in the realm of powder colored cosmetics and I wanted to address each one.

Heavy Metals-
Heavy metals are naturally-occurring; therefore, some natural colorants carry the potential risk of heavy metal contamination. To help manage this risk, Beautycounter is very selective with the colorants they use, and they test them rigorously. Beautycounter tests not only their pigments, but also each batch of finished color cosmetic products to make sure they meet their stringent internal standards for safety.

Talc is a highly prevalent ingredient in makeup powders and it has been in the news in recent years because of stories of asbestos contamination in products containing talc, specifically in baby powder. Beautycounter chose to use talc because when compared with similar ingredients with the same cosmetic function, talc has lower heavy metal levels. The cosmetic industry standards require that cosmetic grade talc not contain any asbestos material. Further, Beautycounter tests our raw materials to ensure that all of our products are 100% free of asbestos.

I did not know anything about the ethical issues surrounding mica before these products were introduced, but I now know that there is a big problem with child labor in the mica mining industry. Mica is a glittery mineral used to add shimmer to cosmetics. Beautycounter has developed a Supplier Code of Conduct that helps them engage with suppliers, and improve practices throughout the supply chain. As part of this process, they have ensured compliance by securing documentation from mica suppliers that they do not engage in child labor practices.

I want to finish the safety section of this post by saying that it’s not easy to stay on top of all the potential safety and ethical problems associated with personal care products (or any products really). Reading labels, researching ingredients, and staying abreast of environmental and social concerns is important, but keeping up with everything would be impossible. I love that Beautycounter’s dedication to safety and transparency provides peace of mind that they’ve done the work for you. It’s so easy to find the answer to any question you might have about an ingredient choice and you always know every ingredient in every product. Please don’t hesitate to ask me if you ever have a question about ingredient selection or sourcing, I promise you wont be disappointed in the answer.

So let’s get into the details:

Velvet eyeshadow palettes – $50
There are 3 new eyeshadow palettes containing 9 shades each. Each palette is perfect for all skin tones! The Classic palette consists of sun drenched neutrals to create a beautiful everyday look. The Romantic palette is a set of feminine colors that can be used for everyday or dressed up for a date night look! The Statement palette contains bold, jewel tones that are perfect for that statement look!

Satin Powder Blush – $30
There are 7 new shades of blush that provide a pop of color with a subtle sheen. Here are Christy Coleman’s color recommendations:
Light skin tones: Melon and Guava
Medium skin tones: Nectar, Date, and Passionfruit
Deep skin tones: Raspberry and Sorbet

Radiant All Over Bronzer – $39
There are 3 new shades and unlike the Matte Bronzer, these have a subtle sheen for a radiant glow. The shades are Dune (light), Surf (medium), and Cabana (deep).

Luminous Powder Highlighter – $39
These powder highlighters give a natural, luminous finish to attract light to the high points of the face. Halo is a cool light pink and Topaz is a warm rose bronze.

The new Get the Look collections are the perfect way to expand your makeup repertoire. Pair it with the Flawless in Five set and you will have a perfect makeup collection to take you from day to night and anywhere in between. I’m excited to share these powders with you and I hope you will try them and love them as much as I do!


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